PROJECT : FUMO / CONCEPT STORE

BY : MOKO / MICHAŁ GRATKOWSKI / SUPERSUPER / HANNA KOKCZYNSKA , JACEK MAJEWSKI

AREA : 60 M2

YEAR : 2009

PLOT : MOKOTOWSKA WARSAW POLAND

CLIENT : STUDIO MODY

STATUS : COMPLETED

PHOTOGRAPHY  : ROBERT CERANOWICZ

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The interior of the Fumo store in Warsaw, Poland, was designed and renovated in express fashion. Only five weeks

passed between the commission and the grand opening, all of it compounded by an exceptionally low budget.

The goal was to assure the interior of the store would attract passersby. Most stores in Warsaw have moved into

shopping centers, while Fumo is located on the street where a fashionable store scene is slowly coalescing.

A drugstore had previously made its home here and oil paint ‘adorned’ the walls while porcelain tiles concealed the

floor. Under the tiles, we discovered old terrazzo and decided to expose it. This drove our subsequent selection of

materials. We decided to use the most inexpensive, regular, “poor” materials immediately available at any builders

supply, such as plywood, polycarbonate (PC), wood paneling and, finally, fiberboard and Styrofoam.

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We agreed that light is the most important thing in a clothing store. To achieve equal distribution of “photographic”

lighting, we used a lighted ceiling. We found simple polycarbonate to be the best diffuser because of its channeled

structure. What’s more, it looks noble when lit up and viewed from afar. Additional lighting accents include shelves with

lighted hangers, unshaded fluorescent lighting in the room with a lower ceiling and warm halogen lighting in the

changing rooms.

Excellent mirrors are one of the most important basics in apparel retail. We mounted a mirror covering the entire wall in

a smaller room containing the changing rooms to enlarge the claustrophobic space and allow patrons to see

themselves in the large reflection when they step outside the changing room. We set up another monumental mirror in

the store’s main room. It rests between the front window display and the entry door where it throws the reflection of the

store’s interior between two views of the street. It makes for an optical equilibrium to the low and claustrophobic space

opposite, while enabling the staff to maintain a view of the entire store from behind the counter.

We designed the changing room, countertop and all furniture using plywood. The changing rooms are bolted together

using raw plywood. The shelves disclose the plywood structure, a 20 cm block of layered plywood, which looks like a

giant waffle. Accessories are displayed on the shelf and pieces of clothing hanging on a galvanized gaspipe and lighted

hangers.

Continuing down the path of using “poor” materials, we remembered the kitschy hit of Polish block housing from the

1980s - cheap wood paneling. Its low price made it a perfect fit with this project, we simply needed to find a new

context it would work in. We solved this by arranging the boards in a strong diagonal pattern, referencing current

popular trends in graphic art.

A week before the grand opening, it became clear that the countertop and display islands would not be ready on time.

We offered to make the furniture we designed and decided to use Styrofoam to do so. Inside the counter are shelves

and drawers of fiberboard, while the countertop itself is lacquered fiberboard. We borrowed triangle-shaped islands

from stage designers we knew.

The project required us to also come up with a name for the store and design its graphic identification. Fumo is a

nimble set of syllables that mean nothing in Polish though they intimate “I smoke” in Spanish (fumar- yo fumo). The

name sounds great and evokes Spanish associations, as the majority of apparel sold here are the Spanish brands

Skunkfunk and Desigual. Meanwhile, the smoke motif fits well with the slightly alternative feel of the place.

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